FreshPicked

Client: FreshPicked

Project: UX / UI Design

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Details

Challenge

My name is Marceline. I'm looking for a user experience designer. I would like to quickly and easily find out what you can make with specific groceries. Can you do that?

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Design Goal

1. The app should be aseptically pleasing and easy and intuitive to use.

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Project Description  

No matter if you are a world-renowned chef, hobbyist cook, a thriving college student, or just looking to cook a quick meal, FreshPicked is the application to solve that redundant question of "What am I going to cook today?" FreshPicked allows the user to create a list of ingredients at their disposal and then will curate a list of some of the most popular recipes you can make with the selected ingredients. These recipes can be filtered by diet and sorted by cook time. Now that age-old question of "What's for dinner" has been eliminated but daily suggestions of pre-selected meals.

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Process

Research

The common obstacles I identified that people are approached with when making a meal are Time, Recipes, and Ingredients.

1. Time: People do not have enough time within their day to properly prepare a meal of their choice.
2. Recipes: People do not know what they want to eat or they often result to making their usuals.
3. ingredients: Many indivisuals lack the basic ingredients to make filling home-cooked meals.

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Site Map

After analyzing the pain points when making a meal, I prioritized, simplified, and restructured the information to create a sitemap for FreshPicked.

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Wireframes

This is a selection of the wireframes for the FreshPicked app that I created as an early attempt to develop content and establish placement of the content hierarchy throughout the application. I attempted a clean, functional style inspired by the UberEats and Epicurious apps.

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Styling

Taking inspiration from restaurant logos, book covers, and flyers, I created the following style guide as the basis for my UI. Following my wireframe inspiration from the UberEats and Epicurious apps, I went for a palatable color scheme of oranges, yellows, and green. These are colors that are commonly associated with hunger, organic and healthy food choices.

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LOGO

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UI Design

The overall design did not stray too far from the wireframe after selecting the font and colors. The recipe pages create a great deal of visual interest, while the color palette and minimal UI add space to the overall design.

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Next Steps

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1. Extra Features

Upon reviewing the final product, I would like to include a feature allowing users to watch step by step videos of their favorite recipes being made.

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2. Testing

I will conduct usability testing to evaluate the efficacy of the application process and its functionality.

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